Bare Necessities is an American lingerieswimwearand loungewear online retailer which was established in in Avenel, New Jersey. In OctoberWalmart acquired Bare Necessities, as part of its e-commerce strategy. Bythe retailer set out to compete with Victoria's Secret  with the help from Frog De, A product de and branding firm best known for working with Apple. InBare Necessities branched out into the direct mail business by launching its first print catalog.
Inthe company set out to curb the plus size market. Bythe company has at least 4, orders per day.
The company operates out of asquare-foot building and employs 44 people. Unlike most of the online retailers in the late s, Bare Necessities always used models, instead albwny mannequins.
Many models have parlayed their e-commerce success by landing gigs with Sports Illustrated and Victoria's Secret. These models include:.
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: Lingerie brands Companies based in New Jersey American companies established in Clothing companies established in Retail companies established in Internet properties established in Swimwear manufacturers establishments in New Jersey Lingerie retailers Online clothing retailers of the United States Economy of the Northeastern United States. Namespaces Article Talk.
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